The wonderful Ed and Adam from MUSIC created concepts which played on the customers passion for the sport they either play or avidly follow.
There's something voyeuristic at watching behind the scenes - we can't get enough of it:
Here's Professor Green and Jamal on a PUMA shoot, I shot over the summer, for the great people at First10. It was part of that balmy summer weather around Brick Lane and was as much fun as it appears - even though every shot of me has my serious concentrating face on ! -